You can help a blind child see

Light For The World

video digital social community management print

A view for a view.

A View for a view

THE BRIEF

Make ‘em all see.

28 million people in developing countries suffer from curable blindness. 52 euros is enough for an operation. It is enough to save them from almost certain death.

Light for the World is thé NGO who gives those people a chance. They wanted to raise awareness and donations to their cause.

60% of blind children die within 2 years

Insights

People want to help.

Many people wrongly believe watching and sharing a video by a good cause is enough to make a difference. For once we wanted to live up to that promise.

Approach

Sharing is caring.

Walakifina was born blind in Tanzania. Her condition was a death sentence. Thanks to donations Light for the World received, however, she survived.

We filmed her operation and the beautiful, emotion-packed moment when she is finally able to see her own mother for the first time. Everybody who saw the video, helped a child like her see too.

You can help a blind child see.

The emotion-filled video was placed on YouTube and pushed on social media. Everybody who encountered it had a chance to save a life.

At aviewforaview.be companies could sponsor the video. Companies pledged to give thousands of euros once certain amounts of views were reached. That way, every single person watching the video, really helped a blind person in Africa see.

RESULTS

a real eye opener.

Together, sponsors and viewers saved the lives of almost 2.000 people. People who were born blind or became blind during their lifetime, suddenly had a chance at a future.

2.000

lives saved

91144,90

euro collected

Credits

Creative Director

  • Dieter Vanhoof

Creation

  • Fien Foubert
  • Bjorn Coucke
  • Dennis Hellebaut
  • Niel Van Herck

Development

  • Suzan Van Dijck
  • Ward De Boeck
  • Robin Leblon

Strategy

  • Niel Van Herck

Account Director

  • Elke De Vilder

Account Manager

  • Katrien Schockaert

Production Company

  • InitialsLA

Director of Photography

  • Jef Boes
  • PJ Claessens

Editor

  • Joris Willems

Sound Agency

  • Klankwerk

Social

  • Blue Zoo

Public Relations

  • Walkie Talkie