Leon Römer gave us a crash course in creativity for creatives and ... well, for everyone as it turns out. He started the evening with a strong statement.
“Everyone can be creative"
Some chuckles in the back and some suspicious looking faces in the front. What do you mean? Everyone can be creative? Doesn't he realise we make a living by squeezing every creative ounce out of our brains?
“Creativity is a muscle you can train"
Leon went on to clarify: “It's the perpetual repetition of being creative day in day out, that gives you the ability to make a living out of it.” In that sense creativity is a muscle you can train. A new pair of eyes you are able to see through, helping you realise that 1+1 can equal 3; that the combination of two problems can result in a solution for both of them.
“Take your bicycle down unknown roads, switch sides in bed, finish your shower by drying a different body part than you're used to. Break with your routines.
Training your creative muscle starts with breaking with routines. And letting inspiration come from everywhere. Don’t be fooled. Doing this is hard work. It takes time and effort. It requires you to ignore your own default settings and refuse to take the easy way out. Being aware of your surroundings might sound like a Karate Kid training lesson, but it’s also the ultimate creative one.
Trial and error.
“You are going to fail. Enjoy it.
You are going to make mistakes and fail. Being creative is a hit-the-ground-running job. Don’t be afraid of trying something new, because to say it with Leon’s words: “If you are aware of what you do, then everything you fail at, is a new learning opportunity.”
Be proud and have fun.
“The most important thing is to be proud of what you create.
Finally, being creative is a fun thing to do. So, let loose. It’s okay to be proud of your work and to let go of it. Most work won't ever be finished until you learn to say goodbye to it.