I'm kinda buzzed and it's all because

This is how we do it

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INTERNS WANTED

We’re looking for sidekicks between September and December!

We’re looking for creative sidekicks between September and December! So Soon-To-Be Art Directors and Copywriters still looking for an internship this year, apply and prepare to become part of a SUPERMACHINE.!

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NEW WORK

Test Aankoop is #EarToProtect you!

We are proud to introduce you to our newest campaign for the Belgian consumer organisation Test Aankoop. This time around we were asked to find a way to engage young people and convince them to enter a group purchase of custom made earplugs. But wait … do you hear that? That’s the festival season fast approaching.

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CULTURE RECAP

playField. introduced us to spect-actor-ship.

At our last culture event, we were introduced to a new normal, a new set of rules for a fast-evolving world of entertainment. Interdisciplinary art collective playField. showed us what's up. And what's up is interactive and immersive entertainment!

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Culture Recap

6 predictions for the future, by Jeroen Wils.

It’s no secret that journalists are having a rough time. The old revenue models aren't bringing in the big bucks anymore. Journalists get less time to write more. And their readers have grown to become news outlets themselves. Outlets that send out stories 24/7. What will the future of journalism even look like?

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Creative Belgium

The Creative Belgium Awards filled our bellies with fire

Last week we - like most of the Belgian creative industry - flocked to the seaside. Like seagulls, we were drawn to Knokke in search of something to fill our bellies and hearts with.

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Culture Recap

A Crash Course in Creativity by Leon Römer

Leon Römer gave us a crash course in creativity for creatives and ... well, for everyone as it turns out. He started the evening with a strong statement.

“Everyone can be creative.

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HOORAY Friyay!

Fantastical Fien's Friyay!

Each and every Friday we rush towards our deadlines. Because during the afternoon, we Friyay! Yes, it's a verb now. It's our weekly inspirational date with the team.

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ARE YOU DEAF?

Don't stop (don't stop) don't stop the beat!

The time has come for us to unveil our FairTime Award-winning campaign. Together with legendary deejay Yves Deruyter, we will use the air time we won to convince young people to take better care of their hearing.

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PITCH WIN!

SUPERMACHINE sails right into Ostend’s arms.

“Stimulating the imagination through rich and engaging content is something we do day in, day out”, Dieter says. “In Fort Napoleon, we want to create an experience that stays with you, one that makes your visit to Ostend memorable.”

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NICE? CANNES!

Fantastical Fien and Wizardly Ward are the first YoungDogs winners!

This one is hard to write down. Especially because Fien keeps screaming down the phone. The names of the first winning duo of the YoungDogs competition are known! And oh my freakin’ God, amazeballs doesn’t even begin to describe the pride we feel. Our very own Fantastical Fien and Wizardly Ward are going to The Cannes’ Festival of Creativity.

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inspiration

A no bullshit campaign.

Advertising is most effective when it's simple, fun and hella creative. Check out these protein bar ads.

Who says no to fun content?

Light-hearted, silly, fun and weirdly lovable. An ad that escapes our real-world troubles and builds a place in which killing your goldfish is something to smile about. Kinda.

The First Instagram TV ad.

Mercedes-Benz launched the first ever Instagram TV Spot, honouring Bertha Benz, wife of Karl Benz.

A moment of dyslexia.

These ads use facial-detection technology to give passers-by a taste of what it is like to be dyslexic. The longer people look at the screens, the more jumbled the words and letters become.



Crashed Cases.

Volkswagen has made phone cases from crashed cars. The cases serve as a stark reminder that texting and driving leads to accidents, even deaths.

Mud Soldier.

Visit Flanders has put a Mud Soldier in London. It’s the perfect way to commemorate a battle that we may never forget. A battle fought on the very grounds we walk on every day.

Billboards beyond Borders.

Doctors without Borders transformed Google Maps into the ultimate censorship-free zone. Billboards beyond Borders is a campaign no dictator or authoritarian regime can ignore.

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What she said

International Women's Day

For quite some time now, our team has been in the midst of a lively discussion on whether or not we should do something on this glorious but cold, winter’s day. Whether or not we should try and get some attention amid the endless stream of 50% discount hair removal gels and 1 + 1 anti-ageing cream brands, that scream down the throats of every single woman on the planet Earth.

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Your Song

When words aren't enough, we sing.

On World Compliment day, we thought it was important to look around us and look up at all the creative agencies that inspire us day in and day out, you crazy rascals. Today is a day to give thanks and to acknowledge greatness when it lies in front of us.

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PITCH WIN!

Test-Aankoop brands SUPERMACHINE as the best possible choice.

Oh- Hell to the Yeah! Let’s end the year just the way we started it: on a high note. Consumer organization Test-Aankoop chose SUPERMACHINE as its new partner in the fight for consumer wellbeing.

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A VIEW FOR A VIEW

Everyone who sees this new Light For The World-video helps blind children see.

Today we launched our new campaign for NGO Light for the World: A view for a view. “For once watching a YouTube video is enough to help a good cause”, our Creative Director Dieter Vanhoof explains. “Everyone watching this video will help a blind child see.”

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