I'm kinda buzzed and it's all because

This is how we do it

>

18

Apr 2019

F*ck the Blank Page!
Leon Römer

F*ck the Blank Page!

Thu, 18 Apr 19

Have you ever wondered how creatives get that endless string of ideas in their pocket?

People ask Leon Römer that question all the time! He’s an Amsterdam-based author, illustrator, designer, animator and all-out creative centipede. He has used his genius for television commercials and music videos, T-shirts and children books. He has painted murals and cars, heck, even trains hold no secrets for him.

Come learn how to destroy the blank page and avoid your next creative block at our first culture event of 2019!

PRACTICALS

Thursday, April 18th - 19h
Dok-Noord 4D 9000 Gent

Food & drinks on us!

RSVP

Ongeldig karakter
Ongeldig karakter
Ongeldig e-mail adres

1

May 2019

#smalltalk session #1
#preggiebellies
More info

#smalltalk session #1

Wed, 01 May 19


We're looking for twenty new moms and pregnant bellies to listen to. Not literally, like your creepy uncle keeps on suggesting. But in a sincere way. We want to know about your pains and joys, your fears and frustrations. What are your wants and needs? And how can we and our clients make your lives a little bit easier?

A smalltalk session is a safe place where we want to hear you talk. We'll provide non-alcoholic refreshments, brunch, good company and a small gift bag from Kabine to help you loosen your lips.

It's cheaper than talking to a psychologist and could have a long-lasting impact on generations to come.

PRACTICALS
Wednesday the 1st of May
11-13h

!!! NEW SUPERMACHINE OFFICES !!
Lousbergskaai 106 - 9000 Ghent

RSVP

Ongeldig karakter
Ongeldig karakter
Ongeldig e-mail adres

23

May 2019

Fake News from the Future
Jeroen Wils
More info

Fake News from the Future

Thu, 23 May 19

Does journalism have a future? Or is the whole business built on a revenue model destined to fail? Are we responsible for the collapse of an industry?

Who better to ask these questions to than a news addict pur sang. Jeroen Wils isn’t only the founder of Bepublic, a PR-agency with journalism tied to its very DNA-chain. He is also a man with over 25 years of experience working in journalism. He even served as VTM’s editor in chief for almost seven years.

Come get your brain tickled at this inspiring event!

PRACTICALS

Thursday, May 23rd - 19h
Dok-Noord 4D 9000 Gent

Food & drinks on us!

RSVP

Ongeldig karakter
Ongeldig karakter
Ongeldig e-mail adres
test

HOORAY Friyay!

Fantastical Fien's Friyay!

Each and every Friday we rush towards our deadlines. Because during the afternoon, we Friyay! Yes, it's a verb now. It's our weekly inspirational date with the team.

Read more
test

ARE YOU DEAF?

Don't stop (don't stop) don't stop the beat!

The time has come for us to unveil our FairTime Award-winning campaign. Together with legendary deejay Yves Deruyter, we will use the air time we won to convince young people to take better care of their hearing.

Read more
test

PITCH WIN!

SUPERMACHINE sails right into Ostend’s arms.

“Stimulating the imagination through rich and engaging content is something we do day in, day out”, Dieter says. “In Fort Napoleon, we want to create an experience that stays with you, one that makes your visit to Ostend memorable.”

Read more
test

NICE? CANNES!

Fantastical Fien and Wizardly Ward are the first YoungDogs winners!

This one is hard to write down. Especially because Fien keeps screaming down the phone. The names of the first winning duo of the YoungDogs competition are known! And oh my freakin’ God, amazeballs doesn’t even begin to describe the pride we feel. Our very own Fantastical Fien and Wizardly Ward are going to The Cannes’ Festival of Creativity.

Read more

inspiration

A no bullshit campaign.

Advertising is most effective when it's simple, fun and hella creative. Check out these protein bar ads.

Who says no to fun content?

Light-hearted, silly, fun and weirdly lovable. An ad that escapes our real-world troubles and builds a place in which killing your goldfish is something to smile about. Kinda.

The First Instagram TV ad.

Mercedes-Benz launched the first ever Instagram TV Spot, honouring Bertha Benz, wife of Karl Benz.

A moment of dyslexia.

These ads use facial-detection technology to give passers-by a taste of what it is like to be dyslexic. The longer people look at the screens, the more jumbled the words and letters become.



Crashed Cases.

Volkswagen has made phone cases from crashed cars. The cases serve as a stark reminder that texting and driving leads to accidents, even deaths.

Mud Soldier.

Visit Flanders has put a Mud Soldier in London. It’s the perfect way to commemorate a battle that we may never forget. A battle fought on the very grounds we walk on every day.

Billboards beyond Borders.

Doctors without Borders transformed Google Maps into the ultimate censorship-free zone. Billboards beyond Borders is a campaign no dictator or authoritarian regime can ignore.

Image_from_ios-4

What she said

International Women's Day

For quite some time now, our team has been in the midst of a lively discussion on whether or not we should do something on this glorious but cold, winter’s day. Whether or not we should try and get some attention amid the endless stream of 50% discount hair removal gels and 1 + 1 anti-ageing cream brands, that scream down the throats of every single woman on the planet Earth.

Read more
Schermafbeelding-2019-03-01-om-14.45.38

Your Song

When words aren't enough, we sing.

On World Compliment day, we thought it was important to look around us and look up at all the creative agencies that inspire us day in and day out, you crazy rascals. Today is a day to give thanks and to acknowledge greatness when it lies in front of us.

Read more
Testaankoop Test Aankoop

PITCH WIN!

Test-Aankoop brands SUPERMACHINE as the best possible choice.

Oh- Hell to the Yeah! Let’s end the year just the way we started it: on a high note. Consumer organization Test-Aankoop chose SUPERMACHINE as its new partner in the fight for consumer wellbeing.

Read more
Schermafbeelding 2018 11 20 Om 11 56 30

A VIEW FOR A VIEW

Everyone who sees this new Light For The World-video helps blind children see.

Today we launched our new campaign for NGO Light for the World: A view for a view. “For once watching a YouTube video is enough to help a good cause”, our Creative Director Dieter Vanhoof explains. “Everyone watching this video will help a blind child see.”

Read more