Reality Check & Beers
Is Virtual Reality just another creative bubble waiting to burst? Or will it be the future of meaningful and creative content? Is the technology worth the hype of its multibillion-dollar name? And is VR just the beginning of a new age for advertisers? Who knows! Exciting, isn’t it?
Thursday november 23 - 19h
Dok-Noord 4D 9000 Gent
Food & drinks on us!
Brrrrrainstorm Techniques for the not so dummies.
Thursday February 1st - 19h
Dok-Noord 4D 9000 Gent
Food & drinks on us!
The Internet Of Things
Aaaah, The Internet Of Things. Geek's most loved buzz word of 2017. But what are the possibilities for advertising agencies? Learn all about it at this inspiring event.
Fantastical Fien did it again!
BREAKING: our Fien is saving parents all over the globe. Slight exaggeration: parents who shop at Colruyt. Her idea, for which she already won a silver Young Dogs medal, is now being implemented by Colruyt. #ProudRead more
Spectacular Suzan & Joyful Justine
Suzan is a sucker for slick design & Justine wants to know everything advertising has to offer. Get to meet our new interns!Read more
Damn, this Dennis does dope designing.
Fearless work needs fearless creators. That’s why we’re more than excited to introduce you to our newest dauntless designing asset, Dennis Hellebaut. We, at SUPERMACHINE, pride ourselves on our ability to create concepts that have the ability to blow you away. Dennis will help us bring those concepts to life, and put them right in front of you. So, prepare to discover what designing has to offer.Read more
“Smart cities aren’t the future. Smart citizens are.”
Our mayor is right. We need to get smarter. So, we are going to have to talk about the Internet of Things. What else? There are now more machines than people connected to the internet. Everything from mobile phones, to smartwatches, fridges, even your own car or the train you take is connected to the internet. Machines are constantly talking to one another. Learning. Adapting.Read more
SUPERMACHINE makes sure all roads lead to Traxio.
The beginning of the partnership with representative of the automotive sector Traxio resulted in a brand new inbound marketing strategy, a new content platform and 700.000 new customers reached.Read more
Don’t let your brainstorming go to waste.
Did you ever have the feeling that the 2 hour brainstorming session you just did, yielded exactly zero results? Did you ever feel frustrated by your own lack of ideas? Or your coworkers’ silence? Maddening isn’t it.Read more
Buitenhof signs with SUPERMACHINE.
SUPERMACHINE and Buitenhof will work together for at least one year. Buitenhof is thé partner when it comes to garden furniture, both on- and offline. The chain has no fewer than 18 mega stores in Belgium and the Netherlands. SUPERMACHINE will carry out a substantive rebranding and will take care of the day-to-day communication of the garden furniture giant.Read more
Christmas came early this year. And santa brought exactly what we asked for. Meet Fien Foubert, our newest creative asset. Fien is not just an Art Director. She’s an Art Fanatic. If a picture is worth a thousand words, than her art is worth a million.Read more
SUPERMACHINE just keeps getting bigger, better, faster and stronger. We are proud to introduce our newest member: Ward De Boeck. Ward is a creative technologist specialised in interactive projects and installations. He has joined SUPERMACHINE to help us continue our journey into all that is new and magical. A journey into the future of advertising.Read more
Is Virtual Reality just another creative bubble waiting to burst?
Is Virtual and Augmented Reality just another creative bubble waiting to burst? Or will it be the future of meaningful and creative content? Is the technology worth the hype of its multibillion-dollar name? And is it just the beginning of a new age for advertisers? Who knows!Read more
This was Antwerp!
At SUPERMACHINE we organize this amazing event called Pop-Up Class, for the fourth year already! Time goes fast when you're having fun! It all started with a brief of our client Cronos, who wanted to get in touch with young potentials in a meaningful way.
And so it began.
Pop-Up Class saw the light in 2014 and continues to be thé moment in Flanders to get together with like-minded people. To listen to real and honest stories of entrepreneurs. Stories not published in books, newspapers or on Google.Read more
SUPERMACHINE and Versele-Laga team up to fight for animal welfare.
Versele-laga is an international producer of high-quality nutrition and care products for domesticated animals and pets.
SUPERMACHINE’s newest project is an awareness campaign that started on World Animal Day. A day when animal rights and welfare get the extra attention they deserve. SUPERMACHINE and Versele-Laga teamed up to launch the “Give a Paw”-campaign.Read more
Joke over de Effie Awards.
Chaoot zijn heeft zijn voor en nadelen. Vaak ben ik "all over the place" maar ik zie ook graag resultaat, ik kijk graag in de toekomst en plan graag vooruit. Stap voor stap alles aflijnen om doelbewust te werk te gaan. Neurotische trekjes, quoi.Read more
A long time ago (1992) in a galaxy far, far away (Holland), a new hope was born: Loek. He is a self-described “semi-Belgian.” Which not only means that he loves cheese almost as much as he loves fries, but also that SUPERMACHINE is now officially a multicultural brand, baby! Get ready world, cause here we come.Read more
SUPERMACHINE welcomes Bjorn Coucke!
Bjorn missed SUPERMACHINE, and lucky for him SUPERMACHINE missed Bjorn as well. During his internship at the company, he fell in love with copywriting and with the team (in a purely platonic way).Read more
SUPERMACHINE welcomes TRAXIO in its customer portfolio!
SUPERMACHINE welcomes TRAXIO in its customer portfolio! TRAXIO is the federation of the automotive and related sectors. They represent approximately 9724 employers in the three regions that are active in sale and repair of new and used cars, motorcycles, bicycles, tires, fuels and many other activities. For now TRAXIO’s communication was restricted to B2B communication to its members but they felt the need to interact with the endconsumers.Read more
Why the “new” SUPERMACHINE is adapting to the needs of the advertiser of tomorrow.
The age of one-way campaigns with heavy media pressure as the only form of communication is over. Today, because of the advent of data and technology, we have the power to constantly engage end consumers. That's why advertisers are in need of multidisciplinary agencies that are more creative than ever. Agencies that are able to provide unseen turnaround time and efficient cost.Read more
More talent joins SUPERMACHINE!
Talented people keep on coming…. Founder Elke De Vilder is joined by Joke Vincke and Frederik De Zutter on accounts. Joke comes from Katoennatie while Frederik worked previously at Cayman on accounts like Lidl and Samsonite. During his time at Havas, he led the Nutella and Kinder Chocolade for Ferrero.Read more