THE BRIEF /
Reach young starters
Teamleader is a known commodity for big players, but the start-up world was unknown terrain. After adjusting their offer for starters, the new concept had to be communicated to a target group that was taking over the world at an unprecedented pace.
"We opted for an insights-based approach and sought to reach the young starters by connecting with them over their values through storytelling."
Close to the target audience.
SUPERMACHINE understands the world of startups better than anyone else, We opted for an insights-based approach and sought to reach the young starters by connecting with them over their values through storytelling. What keeps them up at night? What are their needs and how can we fulfill them through Teamleader?
Storytelling and animation.
SUPERMACHINE developed a gem of a one-pager with a clear storyline. Cool animations triggered young starters to also deep-read our content... Life is more than just scrolling! Every need was highlighted in a fun animation and copy that convinced the starters to choose Teamleader.
Bas De Hooghe
Niel Van Herck
Elke De Vilder
Jeroen De Wit