How can Randstad be ready for the future?

By being more transparant and efficient.

Ploy Mockup

PLOY

Project 360°
Sector Finance
What we did digital · video · social · print · field activation

All cases

THE BRIEF  /

Can we develop our own competition?

Interim agencies are the broker between labor supply and demand. Initially agencies seemed easily replaceable by apps that can outsmart them. Features that help those looking for work find a matching job.

Game changers like Uber or Airbnb have already demonstrated to various markets how to be more transparent or efficient. Could Randstad do the same?

Ploy All Posters
"With success! After two intensive weeks, Ploy had 550 active app users in Antwerp and the application was ready for a national launch."

APPROACH  /

Take your work in the hands with Ploy

SUPERMACHINE got the ball rolling and developed Ploy in cooperation with Monkeyshot.

Ploy is a service offered by Randstad enabling restaurant and catering companies (“horeca” as it’s refered to in Belgium) to work directly with potential employees on a flexible, temporary basis. With Ploy this can be done 24/7 thanks to the specially developed app.

Ployphones

First focus, than conquer.

After developing Ploy and setting up the communication channels, SUPERMACHINE was given the task of launching Ploy successfully. We chose a soft approach, which allowed us to test Ploy extensively before a nationwide launch.

We chose Antwerp as a test market with a preview period for rapid application improvement with a limited group of "beta" testers. By bringing these test subjects together into a Ploy Pop-Up, we were able to receive and process live feedback. With success! After two intensive weeks, Ploy had 550 active app users in Antwerp and the application was ready for a national launch.

Group 6

RESULTS  /

Let's all go to work!

In the meantime, we are pleased to announce that there are more than 6,000 active employees at 700 active restaurant & catering businesses using the app following the launch in Antwerp. Ploy is now used in all Flemish provinces.

CREDITS  /

Creative Direction

Bas De Hooghe - faith

 

Creation

Stijn Hens

Steve Salens

Jonas Marysse

 

Account Direction

Elke De Vilder

Client  /

Randstad

Philippe Stulens

 

We just met you, and this is crazy

But here's more work, so check it maybe?

Interested? hello@supermachine.be


DE ZES

Ghent University

Secret Santa

Art&Craft