The Walking Dead

Keep them hungry for more.

The walking dead season 9 netflix release

The Walking Dead

Project Community management
Sector Entertainment
What we did community management · social

All cases

THE BRIEF  /

Keep them hungry for more.

Nothing beats a roaming zombie or a vampire when it comes to triggering people’s interest. The question is: how do you turn that interest into a solid, consistent and committed community?

Fox has millions of followers and fans on Twitter, Instagram and Facebook. Feed each and every one of them with interesting content. Keep them hungry for more.

Keep them engaged and keep tem interacting with the series as well as with each other.

Do this, based on a crisp and apprehensible social media strategy.

Fox fullwidth 2 2040x1179

OUR APPROACH  /

We engaged and mingled with the FOX audiences. We became viewers among viewers, fans amongst fans.

We researched - and challenged - Fox’s brand values as well as their audiences. Based on those findings we designed wrote a customised social- and content strategy for Fox.

We created content calendars and packed & stacked those with personalised, engaging content and off- and online events.

Credits  /

Creative Direction

Bas De Hooghe

 

Account Direction

Elke De Vilder

 

Community Management

Dieneke Van Gerrewey
Boyan Demortier

 

Content Creation

Steve Salens
Stijn Hens
Niel Van Herck

 

Digital Strategy

Niel Van Herck

 

We just met you, and this is crazy

But here's more work, so check it maybe?

Interested? hello@supermachine.be


Disney

Disney Belgium

PLOY

Randstad